Malincho Case Study Analysis Template

Kalin is a Bulgarian entrepreneur. He tried to establish a business from a scratch. This case is about a start up business and challenges arising out of a new business.Kalin were an inexperience entrepreneur but his determination led him to success, starting with scares resources. Kalin a Bulgarian national, started a new business as a fresh graduate he don’t have any savings. He started his business by obtaining loan from friends and family. He was able to get interest free loan .his target market was the Bulgarian community living in the newjersy. Initially he started by importing feta cheese. And then he later expanded his business by distributing to other cities and after one year he started to expand his product line on which he was able to make good profit. The Malincho case deals with Kalin who started a business of importing cheese from his home country of Bulgaria, and selling it his fellow countrymen in the east coast of America.

Kalin identified early on that there was a need for this kind of product in America. So he contacted a vendor in Bulgaria and decided to ship over cheese. He quickly raised funds to pay for this through the help of friends. There it was repackaged and sold at reduced rates. Soon Kalin had established Malincho.com where customers could place orders online through credit card transactions. Since many people of Bulgarian background were not comfortable with online transactions, Kalin delivered goods first and asked for payment upon delivery. He also introduced more products on Malincho.com. This made his business expand and grow.

The Problem/Opportunity:
Problem:
The main issue in the case is to finance the company and repay its debt.
Opportunity:
He has seen an opportunity to satisfy the demand of Bulgarian community in the U.S. Organization’s mission, goals and strategies
Mission statement:
As stated on their website “Specializing in imported European foods, where “We Bring You a Taste of Home!” with a focus on traditional Bulgarian food products”
Goals:
to be profitable in business
To provide quality products at low price
To develop trust based relationship with its customers.
Expansion of the company by expanding its product line.
Corporate strategy:
Growth:
As this is a new start up business the growth strategy will be applied. Expansion of the business by increasing its product line by Importing Bulgarian food products and increasing its target customers

Business strategy:
Focus:
Business strategy used in this case is focus because the business has target only one market segment Bulgarian community.

SWOT analysis
Strength: this company has gain trust and confidence of its customer over a period and has established a reputation in the community. Weakness: the financial position of the company that is liabilities in the form of debt or inventory. Opportunity: there may be many products available in the Bulgarian market which is needed in the Bulgarian community, which should be explore and added to the product line. Threat: If they do not expand
properly there are many investors looking for the opportunity, and this case they can find a competitor.

Recommendations:
He should expand his business.
He should look for investors or get into partnership that can make investment and he can get interest free financing.
He should expand his product line and look for the opportunities he has not explored yet.

Selected Recommendation:
Since it is important to keep your business growing and ahead of any competitors, Malincho must explore new products to be placed on their list of items. They must find new opportunities to expand and look into new ventures in order to stay ahead of any new competitors. Malincho needs to recognize a demand for new products and acquire them to meet customer’s needs. They must seek out new products to expand their stock and provide consumers with alternative items.

Action Plan:
Malincho need to expand their product line, and in order to do this, they have to first find out what they are. Once they have identified the products, they have to allocate a budget for these new products. Then they have to find a vendor who supplies these products. The products have to be of good quality and can be bought at a reasonable price. Prices need to be compared from different vendors in order to insure the best cost. If the cost of purchase is low then that product can be sold at a lower price.

Implementation:
As new products are introduced, it is important to implement them into the current system. This system can be an ERP system or a manual system. New products have to be put on the list so that management can keep track of the products sold. Storage space need to be allocated for the new products so that they can be retrieved from that location once an order has been placed.

Conclusion:
Kalin has established a good business that is not only providing consumers with the products they want but also at a reasonable price. Since the project started, Kalin showed initiative by offering the product to customers based on trust. The products were delivered first to customers first and then the payment was made. This got the business more publicity as more people from Bulgarian background started talking about the cheese products from Malincho.com. Soon new products were being added to the list. This offered a variety of products to the consumers. This helped the business grow. As the business grows, the debt owed by Kalin will also be paid. As Kalin saw an opportunity in the Bulgarian Community, he also understood the demand people had form cheese from their home country.

This exposed an emotional attachment people began to have with the product. This will not only provide people with affordable products but also help expand the company. As Malincho does more business it will increase its profit margin. However there are some areas where the company needs to work on. As the market segment targets Bulgarian community, more items need to be introduced to insure customer loyalty. Malincho also need to deal with their debt as it should not get out of hand. Also Malincho need to stay one step ahead in this business or investors may invest in a competitor. This can be done through a expansion venture, where we look into areas of this Bulgarian market that have not been explored yet. This will help grow the company and extend the reach to other customers. Malincho has developed a good working model, however the market that this business depends on needs constant supervision. By constantly growing and expanding Malincho can continue to do business and make profit on its investments.

Do you need Help Writing an Argumentative Essay with with essay, research paper, homework or even dissertation?
Visit our website - https://goo.gl/HKbmHS (assignmenthelp24.com)

=================>>>CLICK HERE<<<=================
=================>>>CLICK HERE<<<=================
=================>>>CLICK HERE<<<=================

=================>>>GET ASSIGNMENT HELP<<<=================
=================>>>GET ASSIGNMENT HELP<<<=================
=================>>>GET ASSIGNMENT HELP<<<=================

archimedes essay
nanako homework questionnaire
new york times index proquest digital dissertations
history of social psychology essay questions
l'exceptionnel monsieur tout le monde critique essay
essay on why i want to be a montessori teacher
rafale india analysis essay
examples of cover letter for business
typing an essay on ipad
anfang eines essays
mit sloan cover letter template
south american essay topics
kalpana chawla history essay
self discipline definition essay on love
what to write a narrative essay about myself
do essay titles get underlined
wealth definition essay on love
homework club posters
biomaterials definition and classification of essays
essays emotional intelligence
examples of death penalty research papers
perjury sentence length in an essay
7 white homework
critical thinking about heart flow diagram
einleitung english essay writing
essay on drug addiction in pakistan karachi
stephen king bibliography by date
wireless communication protocols comparison essay
online essay writing competition 2015 movie
homeworkopoly chance cards ideas
j1 scholarship essay
sell college homework
phenomenology dissertation examples free
essay on aamchi sahal in marathi language
slaughtering chickens essay contest
examples of process analyhow to Help Writing an Argumentative Essay do it essays
banned book project essay
attention getter for an essay
international business finance and economics personal statement
chapter 1 of a dissertation pdf
unwanted teenage pregnancy essay topics
nlsy97 bibliography mla
argumentative essay on job hopping
mending wall by robert Help Writing an Argumentative Essay frost analysis essay
writing an art analysis essay
senior executive assistant resume cover letter
the illusionist essays
introduction example essay
research paper outline for 6th graders
first grade september homework calendar
an essay on summer vacation in sanskrit
wing chun for beginners lesson 10 homework
how to use personification in an essay
form 2 english essays and composition
out with the old and in with the new essay
abomination robert swindells essay
simon s death essay conclusions
kindertransport essay
communism essay titles in mla
closing paragraph personal statement law school
how to write an essay superfast trailer
dark tourism dissertation examples in education
research papers+nature theme parks
Help Writing an Argumentative Essay us minimum wage debate essay
julia genucel dissertation abstract
evaluation words for essayshark
creative cover letter greetings
stichprobenbeschreibung dissertation topics
college union dissertations
essays on my dream vacation
malincho case study analysis examples
what is a cover letter samples
school and homework help
as i grew older analysis essay
spanish colonization of the americas essay checker
doon public school paschim vihar holiday homework passes
jkg international school holiday homework challenge
belonging conclusion for essays
showtime sound and lighting assignment
carbon Help Writing an Argumentative Essay phosphorus and nitrogen cycles essay definition
uk cover letter email samples
yahoo case study 2008
writing a historiographical review essay
vivisection essay
crazy argumentative essay topics
things to write about on an essay
writing a good thesis statement worksheet by nancy
yeast experiment homework helper
duke 25 random things essay writing
shramdan essay scholarships
willing to learn cover letter 2014
powerpoint presentation assignments for high school students
college soccer referee assignments
how beowulf was a epic hero essays
l'erreur sur la substance dissertation examples
center grove middle school north homework hotline rvms
entry level financial position cover letter
building an outhouse by wallace essay
repatriation refers to the training a manager receives before taking an international assignment
usda forest service research paper int
persuasive essay titles
avoid plastic bags essay examples
farther away essays
principles of health and social care practice uk essay writing
dehumanization essay conclusion Help Writing an Argumentative Essay structure
wiki essay on pollution in nepal
martin luther king jr i have a dream speech analysis essay
samples of essays for ged
narrative essay on my first day at college
essays on inpirational people
pearson year 8 maths homework book
homework answers for 8th grade math
world war 2 insightful essays on leadership
essay brain drain pdf
9 elements of critical thinking
sample where you are content essay
wpf datagrid example editorial essay
marvell poet biography assignment
violence in the media effects on children essay
name parts of an essay
common essay grammar mistakes
storbyen essays
how to write the conclusion of an argumentative essay
case study on marketing channels rosenbloom
self comparison essay examples
essay on football in french language
technology of japan essay
le sommeil de la raison engendre des monstres dissertation outline
market equilibrium process paper essays
how to do research paper on history introduction
case study data analysis yin yoga
stanford college essays that work
commercialism in sport definition essay
gattaca themes essay
what should an essay look like for scholarship
cover letter for lecturer job freshersvoice
good essay writing book
mm207 unit 6 homework
research papers on value added marketing
essays of warren buffett mobile
renaissance art research paper topics
irresponsible media essay about radio
seed plant characteristics essay
hire someone to write a research paper
conseiller financier descriptive essay
template for a rhetorical analysis essay
journal article review example essay about my mother
fatelessness analysis essay
free essays on the muscular system
ventetid essay scholarships

0 thoughts on “Malincho Case Study Analysis Template

Leave a Reply

Your email address will not be published. Required fields are marked *