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Pop Culture: An Overview
Tim Delaney sets the scene for our philosophical consideration of popular stuff.
The term ‘popular culture’ holds different meanings depending on who’s defining it and the context of use. It is generally recognized as the vernacular or people’s culture that predominates in a society at a point in time. As Brummett explains in Rhetorical Dimensions of Popular Culture, pop culture involves the aspects of social life most actively involved in by the public. As the ‘culture of the people’, popular culture is determined by the interactions between people in their everyday activities: styles of dress, the use of slang, greeting rituals and the foods that people eat are all examples of popular culture. Popular culture is also informed by the mass media.
There are a number of generally agreed elements comprising popular culture. For example, popular culture encompasses the most immediate and contemporary aspects of our lives. These aspects are often subject to rapid change, especially in a highly technological world in which people are brought closer and closer by omnipresent media. Certain standards and commonly held beliefs are reflected in pop culture. Because of its commonality, pop culture both reflects and influences people’s everyday life (see eg Petracca and Sorapure, Common Culture). Furthermore, brands can attain pop iconic status (eg the Nike swoosh or McDonald’s golden arches). However, iconic brands, as other aspects of popular culture, may rise and fall.
With these fundamental aspects in mind, popular culture may be defined as the products and forms of expression and identity that are frequently encountered or widely accepted, commonly liked or approved, and characteristic of a particular society at a given time. Ray Browne in his essay ‘Folklore to Populore’ offers a similar definition: “Popular culture consists of the aspects of attitudes, behaviors, beliefs, customs, and tastes that define the people of any society. Popular culture is, in the historic use of term, the culture of the people.”
Popular culture allows large heterogeneous masses of people to identify collectively. It serves an inclusionary role in society as it unites the masses on ideals of acceptable forms of behavior. Along with forging a sense of identity which binds individuals to the greater society, consuming pop culture items often enhances an individual’s prestige in their peer group. Further, popular culture, unlike folk or high culture, provides individuals with a chance to change the prevailing sentiments and norms of behavior, as we shall see. So popular culture appeals to people because it provides opportunities for both individual happiness and communal bonding.
Examples of Popular Culture
Examples of popular culture come from a wide array of genres, including popular music, print, cyber culture, sports, entertainment, leisure, fads, advertising and television. Sports and television are arguably two of the most widely consumed examples of popular culture, and they also represent two examples of popular culture with great staying power.
Sports are played and watched by members of all social classes, but (tautologously) the masses are responsible for the huge popularity of sports. Some sporting events, such as the World Cup and the Olympics, are consumed by a world community. Sports are pervasive in most societies and represent a major part of many people’s lives. Showing allegiance to a team as a means of self-identification is a common behavior. Further, cheering for a sports team or a favorite athlete is a way any individual can become part of popular culture, as I and Tim Madigan explain in our new book The Sociology of Sport.
Many people watch numerous hours of television everyday. It is such a prevalent aspect of contemporary culture it is difficult to imagine life without it. There are those who believe TV is responsible for the dumbing down of society; that children watch too much television; and that the couch potato syndrome has contributed to the epidemic of childhood obesity. The globally popular TV show The Simpsons provides us with an interesting perspective on television. In the episode ‘Sideshow Bob’s Last Gleaming’ (#137), while doing time in prison, Sideshow Bob becomes a critic of television. Although he was once a regular on The Krusty the Clown Show, Bob has become obsessed by television’s harmful effect on society. Bob argues that everyone’s lives would be much richer if TV were done away with. As a result, he devises a scheme to detonate a nuclear bomb unless all television is abolished in Springfield. Unable to locate Bob, Springfield’s city officials meet to discuss Bob’s demands of abolishing TV. A panicky Krusty proclaims, “Would it really be worth living in a world without television? I think the survivors would envy the dead.” Although there are people who agree with Sideshow Bob, the masses would more likely agree with Krusty: that living in a world without television is not really living. It is even more difficult to imagine a world without popular culture.
Folk and High Culture
Popular culture is usually distinguished from folk and high culture. In some ways, folk culture is similar to pop culture because of the mass participation involved. Folk culture, however, represents the traditional way of doing things. Consequently, it is not as amendable to change and is much more static than popular culture.
Folk culture represents a simpler lifestyle, that is generally conservative, largely self-sufficient, and often characteristic of rural life. Radical innovation is generally discouraged. Group members are expected to conform to traditional modes of behavior adopted by the community. Folk culture is local in orientation, and non-commercial. In short, folk culture promises stability, whereas popular culture is generally looking for something new or fresh. Because of this, popular culture often represents an intrusion and a challenge to folk culture. Conversely, folk culture rarely intrudes upon popular culture. There are times when certain elements of folk culture (eg Turkish rugs, Mexican blankets and Irish fairy tales) find their way into the world of pop culture. Generally, when items of folk culture are appropriated and marketed by the popular culture, the folk items gradually lose their original form.
A key characteristic of popular culture is its accessibility to the masses. It is, after all, the culture of the people. High culture, on the other hand, is not mass produced, nor meant for mass consumption. It belongs to the social elite; the fine arts, opera, theatre, and high intellectualism are associated with the upper socioeconomic classes. Items of high culture often require extensive experience, training, or reflection to be appreciated. Such items seldom cross over to the pop culture domain. Consequently, popular culture is generally looked (down) upon as being superficial when compared to the sophistication of high culture. (This does not mean that social elites do not participate in popular culture or that members of the masses do not participate in high culture.)
The Formation of Popular Culture
Through most of human history, the masses were influenced by dogmatic forms of rule and traditions dictated by local folk culture. Most people were spread throughout small cities and rural areas – conditions that were not conducive to a ‘popular’ culture. With the beginning of the Industrial era (late eighteenth century), the rural masses began to migrate to cities, leading to the urbanization of most Western societies.
Urbanization is a key ingredient in the formation of popular culture. People who once lived in homogeneous small villages or farms found themselves in crowded cities marked by great cultural diversity. These diverse people would come to see themselves as a ‘collectivity’ as a result of common, or popular, forms of expression. Thus, many scholars trace the beginning of the popular culture phenomenon to the rise of the middle class brought on by the Industrial Revolution.
Industrialization also brought with it mass production; developments in transportation, such as the steam locomotive and the steamship; advancements in building technology; increased literacy; improvements in education and public health; and the emergence of efficient forms of commercial printing, representing the first step in the formation of a mass media (eg the penny press, magazines, and pamphlets). All of these factors contributed to the blossoming of popular culture. By the start of the twentieth century, the print industry mass-produced illustrated newspapers and periodicals, as well as serialized novels and detective stories. Newspapers served as the best source of information for a public with a growing interest in social and economic affairs. The ideas expressed in print provided a starting point for popular discourse on all sorts of topics. Fueled by further technological growth, popular culture was greatly impacted by the emerging forms of mass media throughout the twentieth century. Films, broadcast radio and television all had a profound influence on culture.
So urbanization, industrialization, the mass media and the continuous growth in technology since the late 1700s, have all been significant factors in the formation of popular culture. These continue to be factors shaping pop culture today.
Sources of Popular Culture
There are numerous sources of popular culture. As implied above, a primary source is the mass media, especially popular music, film, television, radio, video games, books and the internet. In addition, advances in communication allows for the greater transmission of ideas by word of mouth, especially via cell phones. Many TV programs, such as American Idol and the Last Comic Standing, provide viewers with a phone number so that they can vote for a contestant. This combining of pop culture sources represents a novel way of increasing public interest, and further fuels the mass production of commodities.
Popular culture is also influenced by professional entities that provide the public with information. These sources include the news media, scientific and scholarly publications, and ‘expert’ opinion from people considered an authority in their field. For example, a news station reporting on a specific topic, say the effects of playing violent video games, will seek a noted psychologist or sociologist who has published in this area. This strategy is a useful way of influencing the public and may shape their collective opinions on a particular subject. At the very least, it provides a starting point for public discourse and differing opinions. News stations often allow viewers to call or email in their opinions, which may be shared with the public.
A seemingly contradictory source of popular culture is individualism. Urban culture has not only provided a common ground for the masses, it has inspired ideals of individualistic aspirations. In the United States, a society formed on the premise of individual rights, there are theoretically no limitations to what an individual might accomplish. An individual may choose to participate in all that is ‘popular’ for popularity’s sake; or they may choose a course of action off the beaten track. At times, these ‘pathfinders’ affect popular culture by their individuality. Of course, once a unique style becomes adopted by others, it ceases to remain unique. It becomes, popular.
© Tim Delaney 2007
Tim Delaney is a sociology professor at the State University of New York at Oswego. A member of the Popular Culture Association and the American Culture Association, Delaney is the author of Seinology: The Sociology of Seinfeld and is currently writing a book on The Simpsons that is scheduled for publication in February, 2008. Visit his website at www.booksbytimdelaney.com.
Influence of Pop Culture
Over my last nineteen years, I have not noticed how much pop culture influences the youth of today. I have always thought people did what they wanted to do when they wanted to do it, not because of the way the society imposes a way for people to live. Pop culture is the culture is the way of life of the youthful generation of that particular time and era. In addition, many things influence pop culture. However, the two most influential things are television and music. And since this is assumed true, pop culture changes constantly. Pop culture has had a huge influence on the younger generation of today.
The culture we live everyday is influenced by the mass media. In addition, we, the people that want to listen to the media, influence the mass media. The influence has a negative and positive effect on the youth of todayâs generation.
Television has a major influence on the way of life of todayâs younger generation. Television over the years has given the younger generation more of a group behavior rather than individual behaviors. For example, a student reading a newspaper in a professorâs class. The student needs noise to concentrate; the noise would normally be a group of people. This new behavior comes from the trained behavior of reading studying with the television on in the background (Common Culture 1998). Television has made the people who live the pop cultural life of today more like "couch potatoes" (Common Culture, 1998). They sit in front of the television set and watch the tube for the reason that television takes them away from reality. This behavior makes people more anti-social.
The anti-social behavior comes from the fact that people fear what is really out in the real world. Therefore, they shy away from reality. They fear crime, disease, and the unthinkable happening at the most inopportune time. People also watch television because, to quote Barbara Ehrenreich, "fear brings us a world in which television does not exist"(Common Culture,p. 160). In other words, television lets us see what we really want to see. And television shows the ideas of the generation that influences the pop culture of today( Culture Wars, 1991).
Music has a large part to do with the culture we live also. It influences people in so many different ways. Music influences us to do certain things, for example, music makes us want to dance sometimes. Emotions are influenced by music. Whether you are happy, sad, depressed, music can influence your mood. In other words, music speaks to us( Common Culture,1998). Music can change you mood one verse. Music can influence you by telling what you are going through. (Culture Wars, 1991). Music influences a person in so many ways to accomplish so many things.
Music inspires a person to accomplish a certain feat. Music also helps them relive a past experience. Music can influence a person in so many different ways for the reason that it is involved in our every day life( The Closing Of the American Mind, 1987). Music is in our lives from our home to our work. And from our home to our schools, we have to have music. Music gives the people of today a passion to live for. For the reason that we interact with music so that, we cannot accomplish everyday task without it in the background. Music says what we are feeling down deep inside but do not know how to say it aloud, so we have it in the background to help us in our mood( The Closing Of the American Mind, 1987).
Music also has a bad influence on the youth especially rap music. It shows the degrading of women in many of the songs written. In addition, many rap songs are talking about drinking and doing drugs. The ideas portrayed are pushed onto the younger generation and gives them a false belief in the way life is supposed to be like(Rap, 1999). The use of profanity is overused showing that the artists do not have respect for themselves or the people they talk about, mainly women (Rap, 1999). Rap music is one of the strongest voices in the music world. Rap has been proven to go to extremes and that is dangerous for the young listeners (Rap 1999).
Overall, there are many things that manipulate the way e live, pop culture, in our particular time and era. Television and music are only two, but they are two of the most important. Overall, they have some of the most influence in our culture. The reason why is because music and television gives us, the people a voice that we did not have before. They speak out and say how we feel and what we think about all areas of our lives. So to control the influence due to these major points is to fully understand what they are all about. This in the end will help limit the amount of influence.
Best, S. & Kellner, D.(Spring 1999). Rap, Black Rage, and Racial Difference. Retrieved December 5, 2000 from World Wide Web: http//www.uta.edu/huma/enculturation/2_2/best-kellner.html
Bloom, A.(1987). The Closing Of The American Mind. New York:Simon &Schuster.
Hunter, L. D.(1991). Culture Wars. New York: BasisBooks.
Petracca, M. , Sorapure, M.(1998). Common Culture. Upper Saddle River, NJ. Prentice Hall.
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